MTVN Lower 3rd Video Ad

Overview
The MTVN Lower 3rd Video Ad (300x50) ad unit will appear in the bottom of the video player after the content begins. The unit will not pause the underlying video content during the ad’s initial display time. If a user clicks on the Lower 3rd unit, it spawns a long-form video ad in the video player, or launches a new browser window to take the user directly to an advertiser’s website. If the user does not click the Lower 3rd unit, it collapses into a smaller Residual unit (300x25). Clicking on the Residual unit also spawns the same full length video ad or links directly to an advertiser’s website.

The MTVN Lower 3rd Video Ad unit is made up of 3 creative assets, Lower 3rd, Residual, Full Length Video, and 1 clickable URL destination.

The Lower 3rd unit is an initial call-to-action 300x50 banner that appears in the bottom portion of the main video window 10 seconds after the video content begins.
The Residual unit (optional) is a secondary call-to-action 300x25 banner that appears if the user does not click on the Lower 3rd after a configurable time delay. This can be text or a small graphic, each having the same click effect as the Lower 3rd. This unit is essentially a less-intrusive way to give users access to the ad after the initial Lower 3rd unit.
The Full Length Video Ad unit (optional) is an expanded video ad that covers the main video window when a user clicks on the Lower 3rd or Residual units. The main content video will be paused when the Full Length Video Ad unit is visible, and will resume after the video ad finishes playback or is closed by the user.

Creative Asset Deliverables
Lead time is 10 business days.
The creative asset deliverables for the MTVN Lower 3rd video ad unit are as follows:

Lower 3rd:

Container size: 300x50 (does not include the “AD” text and Close button)

Valid file types: .swf, .gif, .png, .jpg

Max Filesize: 100K

See Creative Specifications and Guidelines below

[Lower 3rd creative template .fla]

Residual:

Container size: 300x25 (does not include the “AD” text and Close button)

Valid file types: .swf, .gif, .png, .jpg OR text

Max Filesize: 100K

See Creative Specifications and Guidelines below

[Residual creative template .fla]

Full Length Video Ad:

Container size: Same as video player stage

Max duration: unlimited

See Creative Specifications and Guidelines below for format and encoding information

Asset must be in .swf, .png, .gif or .jpg format. Vector images and fonts are recommended.
When using Flash creative, please use the provided Lower 3rd creative template FLA to ensure compatibility.
Dimensions (stage size) of creative should be set to 300x50 pixels.
The frame rate for Flash animations should not exceed 18fps.
Flash animations should be published as Flash 9 and ActionScript 3.0.
Because the ad creative takes approximately 1 second to roll up and become fully visible, animation should be set to start after 1 second. The correct starting frame is labeled in the provided Lower 3rd creative template FLA.
Opacity of creative’s background should not exceed 70%. Text and images may be 100% opaque.
Flash animations should not contain any built-in click functionality.
Flash animations should not open any URLs.
Flash animations should not load any external content; all creative should be embedded and published in the resulting .SWF.
A "stop" action should be placed last frame of Flash animations to keep from cycling back to Frame 1.

The content of this state can be plain text OR an Flash/image asset
If using an Flash/image asset
- Asset must be in .swf, .png, .gif or .jpg format. Vector images and fonts are recommended.
- When using Flash creative, please use the provided Residual creative template FLA to ensure compatibility.
- Dimensions (stage size) of creative should be set to 300x25 pixels.
- The frame rate for Flash animations should not exceed 18fps.
- Flash animations should be published as Flash 9 and ActionScript 3.0.
- Because the ad creative takes approximately 1 second to roll up and become fully visible, animation should be set to start after 1 second. The correct starting frame is labeled in the provided Residual creative template FLA.
- Opacity of creative’s background should not exceed 70%. Text and images may be 100% opaque.
- Flash animations should not contain any built-in click functionality.
- Flash animations should not open any URLs.
- Flash animations should not load any external content; all creative should be embedded and published in the resulting .SWF.
- A "stop" action should be placed last frame of Flash animations to keep from cycling back to Frame 1.
If using text
- The number of characters should not exceed 40 alpha-numeric letters including punctuation and spaces.
- Exact spelling, case, and spacing should be specified.
- Deliver text in as a separate text file.

Tape-Based Delivery:

NTSC Standard Definition:

Tape Format - Digital Betacam
Frame Size - 720x486
Frame Rate - 29.97fps drop frame
Color Sampling - 4:2:2
Audio - Channels 1 and 2 Stereo L-R Mix

High Definition:

Tape Format - HDCAM-SR or HD-CAM
Frame Size - 1920x1080
Frame Rate - 1080PsF: 23.98, 24, 29.97 and 30fps
Color Sampling - 4:2:2
Audio - Channels 1 and 2 Stereo L-R Mix

File-Based Delivery

NTSC Standard Definition:

Frame Size - 720x486 (interlaced, non-square pixels)
or
Frame Size - 640x480 (progressive scan, square pixels)
Frame Rate - 29.97, 24 or 23.98 (23.976)fps
Color Sampling - 4:2:2
Audio - Channels 1 and 2 Stereo L-R Mix
File Format:

Quicktime - .mov

Video CODECs:

Apple 10-bit Uncompressed
Apple 8-bit Uncompressed
Apple Animation CODEC @ 100% Quality and Millions of Colors +
Apple ProRes422 (HQ)
Apple ProRes422
Cineform
D10/IMX50/MPEG-IMX525/60 (50Mbps)
DVCPro50/DV50
Avid 1:1x

Audio CODECs:

PCM Uncompressed 16 or 24 bit @48khz Stereo

High Definition:

Frame Size - 1920x1080 (progressive scan, square pixels)
Or
Frame Size - 1280x720 (progressive scan, square pixels)
Frame Rate – 60, 59.94, 30, 29.97, 24 or 23.98 (23.976)fps
Color Sampling - 4:2:2
Audio - Channels 1 and 2 Stereo L-R Mix
File Format:

QuickTime .mov

Video CODECs:

Apple ProRes422 (HQ)
Apple ProRes422
Cineform HD
DVCPROHD
AVID DNxHD

Audio CODECs:

PCM Uncompressed 16 or 24 bit @48khz Stereo

Standard Definition Technical Specs:

All standard definition deliverables must be adjusted for use within NTSC color space. The 4:3 aspect ratio along with action safe and title safe areas need to be considered at all stages of production.
To ensure that your video levels are broadcast safe, you will need to use a waveform monitor and a vectorscope. A waveform monitor measures brightness or luminance and a vectorscope measures color or chrominance.
Chrominance and Luminance are expected to be within NTSC legal limits:
Luminance levels should not exceed 100 IRE units.
Chrominance levels should not exceed 100 IRE units in bars and 110 IRE units in program.
Setup/Black level should not exceed 0 IRE units (digital) or 7.5 IRE units (Analog)
File naming conventions – Filenames should contain no spaces, underscores "_" only.
Audio – Audio acquisition and mixing should utilize 24 bit 48khz PCM audio files. General consideration for Audio: In program audio should average -15dBfs and not exceed -9dBfs. Program audio should be delivered without static, dropouts, distortion, heavy dynamic compression or heavy limiting.

High Definition Technical Specs:

All high definition deliverables must be adjusted so that chrominance and luminance levels fall within legal limits.
Luminance levels should not exceed 100 IRE units.
Chrominance levels should not exceed 100 IRE units in bars and 120 IRE units in program.
Setup/Black level should not exceed 0 IRE units.
File naming conventions – Filenames should contain no spaces, underscores "_" only.
Audio – Audio acquisition and mixing should utilize 24 bit 48khz PCM audio files. General consideration for Audio: In program audio should average -15dBfs and not exceed -9dBfs. Program audio should be delivered without static, dropouts, distortion, heavy dynamic compression or heavy limiting.

Lower 3rd Impressions
Lower 3rd Clicks
Lower 3rd CTR
Lower 3rd Closes
Lower 3rd Close Rate
Residual Impressions
Residual Clicks
Residual CTR
Residual Closes
Residual Close Rate
Lower 3rd + Residual State Clicks Total
Lower 3rd + Residual CTR
Total Lower 3rd + Residual Closes
Total Lower 3rd + Residual Close Rate
Viewed at least 50% of Full Length Video Ad %
Viewed 100% of Full Length Video Ad %
CTR on Full Length Video Ad
eCTR from Lower 3rd /Residual Impressions to Full Length Video Ad Click
% Exposed 10 to 15 secs Full Length Video Ad
% Exposed 15 to 30 secs Full Length Video Ad
% Exposed 30 to 60 secs Full Length Video Ad
% Exposed +60 secs Full Length Video Ad

Video Content	Lower 3rd	Residual	Full Length Video Ad
0:00 to 0:10	0:10 to 0:20 or till click	0:20 till click	Full length video ad