300x250 RECTANGLE AD SPECIFICATIONS

Specification List	300x250 Rectangle
Format	.jpg/.png/.gif/.swf - animation accepted
Framerate	31fps
Audio	Yes - on user click only
Inbanner Video	Yes - Auto start video accepted
Clickable	Yes, see clickTag function spec
Expandable	Yes - see expandable specs
Tracking & Serving
3rd Party Servable	Yes - Rich Media accepted
3rd Party Trackable	Yes
3rd Party Max Filesize	39K - initial load, optional 961k - subsequent download
Site Served Max Filesize	39k .jpg/.gif/.png/.swf

Lead Time:
3 - 5 Business Days
3 days: standard media (.jpg/.gif/.png), 5 days: rich media (.swf, 3rd party served)

File Size:
3rd Party Served Initial max filesize: 39K (initial load)
3rd Party Served Additional max filesize: 961K (subsequent polite stream)
Site Served max filesize: 39k

*NOTE: If site served Flash (.swf), the client must provide:

• A clickthrough URL or click command/click tracker tag
• A .jpg/.gif/.png backup, max filesize: 39k. MTV.com will implement a plug-in sniffer script; users without the Flash plug-in will be served the advertiser provided .jpg/.gif alternate.

300x250 Rectangle Ad Unit Executions Must:

• Not expand - unless pre-specified in media plan and 3rd party served
• Not have auto initiated audio. Any sound must be user inititiated by click - not mouse over
• Open a new browser window upon user clickthrough
• No In-banner video if the 300x250 is being used as a coad

ClickTag Functions for site served Flash files (.swf)
Add an invisible button making the entire area of the banners clickable. Attach the following object action to the button:

Flash < 8 ActionScript 2.0

Flash 9 ActionScript 3.0 This will embed the clickTag variable in the .FLA file. This allows the click-through URL to be modified at any time during a campaign, as opposed to hard-coding the click command in the .swf file. Target="_blank" is required in the "Basic actions" to make sure user click through opens a new window.

NOTE: The implementation is different for each version of Flash, please refer to Adobe documentation for specific instructions and syntax for using the clickTag variable and the getURL action.

http://www.adobe.com/resources/richmedia/tracking
http://www.adobe.com/resources/richmedia/tracking/adserving_guide
http://www.adobe.com/resources/richmedia/tracking/designers_guide

Audio:
All audio must be user initiated by click.
All audio enabled ads must have prominently displayed audio controls (mute/unmute)
Must be encoded at a maximum volume of -12db

Video:
Can contain auto-start video.
All video enabled ads must have prominently displayed video controls (play/pause)

*NOTE: Should the 300x250 Rectangle Ad unit or Companion Ad unit not adhere to the specifications listed above they will need to be revised.

Click here to view an example
Click here for downloadable spec .pdf or .xls

MTVN RESERVES THE RIGHT TO REFUSE ANY RICH MEDIA ADVERTISING WITHOUT EXPLANATION, AND TO MODIFY AND/OR APPEND THESE GUIDELINES WITHOUT ADVANCE NOTICE