PREMIUM STREAMING VIDEO AD SPECIFICATIONS

Specification List	Premium Video	Companion Ad Unit	Overlay/Lower Third
Video Duration	:15	N/A	N/A
Display Dimension	640x480 Anamorphic	300x250	300x50 pixel max
Framerate	30fps	30fps	30fps
Format	see Requested Assets	Flash(.swf), JPG, GIF see COAD Specs	Flash (.swf) - see Overlay Specs
Clickable	Yes	Yes	Yes
Tracking & Serving
3rd Party Trackable	Yes - start/click trackers only	Yes	Yes - click trackers only
3rd Party Servable	No	Yes	Yes - redirect to .swf file only
3rd Party Max Filesize	N/A	39K: initial load, 961k: subsequent download	39K max
Site Served Max Filesize	N/A	39k	39k max

Lead Time:
10 Business Days

Requested Assets:
Premium Player Physical Tape Formats: Standard Definition

• Digital Beta(preferred)
• Beta SP Tape
• NOTE: Anamorphic video on Standard Definition tape sources are preferred over letterboxed widescreen video

Premium Player Physical Tape Formats: High Definition

• HD-CAM SR
• HD-CAM

Premium Player Digital File Formats: Quicktime.mov

Option 1
Video Settings
Compression	Animation
Quality	Best
Video Size	640x480
Framerate	29.97
Depth	MM of Colors +
Audio Settings
Format	Linear PCM
Channels	Stereo (L R)
Rate	48khz / 44.1khz

Option 2
Video Settings
Compression	H.264
Quality	Best
Video Size	640x480
Framerate	Current
Video BitRate	10-15 MBs
Encoding Type	VBR
Audio Settings
Format	AAC
Bitrate	256
Channels	Stereo (L R)
Rate	48khz / 44.1khz

Option 3
Video Settings
Compression Type	Animation
Bitrate	50MB
Audio Settings
Format	Linear PCM
Channels	Stereo (L R)
Rate	48khz / 44.1khz

NOTE: If HD sources are available, please provide a 720p H.264 .mov file.
Anamorphic video is preferred over letterboxed widescreen video

OVERLAY/LOWER THIRD AD UNIT:
Each Video Ad stream has the option of being accompanied by a 300x50 dynamic Lower Third Flash Overlay that will serve :30 into each content clip between commercial breaks.

File Size:
3rd Party Served max filesize: 39K max
Site Served max filesize: 39k

Format:
Flash (.swf)
Actionscript 3
Animation: Lead-in/Lead-out Only.
Looping: Looping animation is not allowed

General Overlay/Lower Third Ad Unit Development Intstructions:

• Size is 300x50.
• Creative should be nested in a movieclip.
• The registration point of this movie clip should be 0x 0y relative to the root timeline.
• Animation should only play once, no loop.
• Animation should be less than 6 seconds.
• Background should have an opacity of 70%Size is 300x50.
• Creative should be nested in a movieclip.
• The registration point of this movie clip should be 0x 0y relative to the root timeline.
• Animation should only play once, no loop.
• Animation should be less than 6 seconds.
• Background should have an opacity of 70%

Layers in order top to bottom:
1) Security Code Layer:

first keyframe has this code.
// Allow video player to access this SWF
flash.system.Security.allowDomain("*");
flash.system.Security.allowInsecureDomain("*");

// This variable is set by the video player
var clickTag:String;
Then last keyframe contains:
stop();

2) Button Code Layer:

First keyframe blank.
keyframe on second frame in timeline has this code:
var onClickAd:Function = function(){
trace("Overlay clickTag: " + clickTag);
if ( clickTag )
flash.net.navigateToURL(new flash.net.URLRequest(clickTag),"_blank");
}
button.addEventListener("click",onClickAd);


var closeAd:Function = function(){
visible=false;
}
closeButton.addEventListener("click",closeAd);

3) close button layer:

First keyframe blank.
Symbol is located over close button X upper right.

4) creative:

First keyframe blank - Do not place/edit anything in this keyframe.
contains creative unit.

5) clickButton:

Contains invisible button for unit click through.

ClickTag Functions for site served Flash files (.swf)
Add an invisible button making the entire area of the banners clickable. Attach the following object action to the button:

Flash < 8 ActionScript 2.0

Flash 9 ActionScript 3.0

This will embed the clickTag variable in the .FLA file. This allows the click-through URL to be modified at any time during a campaign, as opposed to hard-coding the click command in the .swf file. Target="_blank" is required in the "Basic actions" to make sure user click through opens a new window.

NOTE: The implementation is different for each version of Flash, please refer to Adobe documentation for specific instructions and syntax for using the clickTag variable and the getURL action.

http://www.adobe.com/resources/richmedia/tracking
http://www.adobe.com/resources/richmedia/tracking/adserving_guide
http://www.adobe.com/resources/richmedia/tracking/designers_guide

COMPANION AD UNIT (COAD):
Each Video Ad stream is accompanied by a 300x250 ad unit that will simultaneously serve alongside the video.

File Size:
3rd Party Served Initial max filesize: 39K (initial load)
3rd Party Served Additional max filesize: 961K (subsequent polite stream)
Site Served max filesize: 39k (39k max .swf in addition to 39k max .jpg/.gif)

*NOTE: If site served, the client must provide:

• If site served .swf, please see clickTag functions for site served Flash guidance above
• A clickthrough URL or click command/click tracking tag
• A .jpg/.gif, backup max filesize: 39k. MTV.com will implement a plug-in sniffer script; users without the Flash plug-in will be served the advertiser provided .jpg/.gif alternate.

Companion Ad Unit Executions Must:

• Not expand
• Not have audio or inbanner video
• Open a new browser window upon user clickthrough

Audio:
Audio enabled coads are not allowed

Video:
Inbaner Video enabled coads are not allowed

*NOTE: Should the Video Ad unit, Companion Ad unit, or Overlay/Lower Third ad unit not adhere to the specifications listed above they will need to be revised.

Click here to view an example
Click here for downloadable spec .pdf or .xls

MTVN RESERVES THE RIGHT TO REFUSE ANY RICH MEDIA ADVERTISING WITHOUT EXPLANATION, AND TO MODIFY AND/OR APPEND THESE GUIDELINES WITHOUT ADVANCE NOTICE