PREMIUM STREAMING VIDEO AD SPECIFICATIONS
| Specification List |
Premium Video
|
Companion Ad Unit
|
| Video Duration |
:15 |
N/A |
| Display Dimension |
640x480 Anamorphic |
300x250 |
| Framerate |
30fps |
30fps |
| Format |
see Requested Assets |
Flash(.swf), JPG, GIF see COAD Specs |
| Clickable |
Yes |
Yes |
|
Tracking & Serving
|
| 3rd Party Trackable |
Yes - start/click trackers only |
Yes |
| 3rd Party Servable |
No |
Yes |
| 3rd Party Max Filesize |
N/A |
39K: initial load, 961k: subsequent download |
| Site Served Max Filesize |
N/A |
39k |
Lead Time:
10 Business Days
Requested Assets:
Premium Player Physical Tape Formats: Standard Definition
- Digital Beta(preferred)
- Beta SP Tape
- NOTE: Anamorphic video on Standard Definition tape sources are preferred over letterboxed widescreen video
Premium Player Physical Tape Formats:
High Definition
Premium Player Digital File Formats:
Quicktime.mov
|
Option 1
|
|
Video Settings
|
| Compression |
Animation
|
| Quality |
Best
|
| Video Size |
640x480
|
| Framerate |
29.97
|
| Depth |
MM of Colors +
|
|
Audio Settings
|
| Format |
Linear PCM
|
| Channels |
Stereo (L R)
|
| Rate |
48khz / 44.1khz
|
|
Option 2
|
|
Video Settings
|
| Compression |
H.264
|
| Quality |
Best
|
| Video Size |
640x480
|
| Framerate |
Current
|
| Video BitRate |
10-15 MBs
|
| Encoding Type |
VBR
|
|
Audio Settings
|
| Format |
AAC
|
| Bitrate |
256
|
| Channels |
Stereo (L R)
|
| Rate |
48khz / 44.1khz
|
|
Option 3
|
|
Video Settings
|
| Compression Type |
Animation
|
| Bitrate |
50MB
|
|
Audio Settings
|
| Format |
Linear PCM
|
| Channels |
Stereo (L R)
|
| Rate |
48khz / 44.1khz
|
NOTE: If HD sources are available, please provide a 720p H.264 .mov file.
Anamorphic video is preferred over letterboxed widescreen video
COMPANION AD UNIT (COAD):
Each Video Ad stream is accompanied by a 300x250 ad unit that will simultaneously serve alongside the video.
File Size:
3rd Party Served Initial max filesize: 39K (initial load)
3rd Party Served Additional max filesize: 961K (subsequent polite stream)
Site Served max filesize: 39k (39k max .swf in addition to 39k max .jpg/.gif)
*NOTE: If site served, the client must provide:
- If site served .swf, please see clickTag functions for site served Flash guidance above
- A clickthrough URL or click command/click tracking tag
- A .jpg/.gif, backup max filesize: 39k. MTV.com will implement a plug-in sniffer script; users without the Flash plug-in will be served the advertiser provided .jpg/.gif alternate.
Companion Ad Unit Executions Must:
- Not expand
- Not have audio or inbanner video
- Open a new browser window upon user clickthrough
Audio:
Audio enabled coads are not allowed
Video:
Inbaner Video enabled coads are not allowed
*NOTE: Should the Video Ad unit or Companion Ad unit not adhere to the specifications listed above they will need to be revised.
MTVN RESERVES THE RIGHT TO REFUSE ANY RICH MEDIA ADVERTISING WITHOUT EXPLANATION, AND TO MODIFY AND/OR APPEND THESE GUIDELINES WITHOUT ADVANCE NOTICE
