STANDARD STREAMING VIDEO AD SPECIFICATIONS
| Specification List |
Streaming Video
|
Companion Ad Unit
|
| Video Duration |
:15/:30 |
N/A |
| Display Dimension |
640x480 |
300x250 |
| Encoded Resolution |
Minimum 640x480 |
N/A |
| Framerate |
30fps |
31fps |
| Format |
.FLV |
Flash, JPG, GIF - animation accepted |
| Clickable |
Yes |
Yes, see clickTag function spec |
|
Tracking & Serving
|
| 3rd Party Trackable |
Yes - start/click trackers only |
Yes |
| 3rd Party Servable |
Yes - via redirect url to .flv |
Yes |
| 3rd Party Max Filesize |
N/A |
39K - initial load, optional 961k - subsequent download |
| Site Served Max Filesize |
N/A |
39k |
Lead Time:
10 Business Days
Assets Requested:
Physical Assets:
- Digital Beta
- Beta SP Tape
- 3/4 Inch
- VHS
- Cassette
- MiniDV/DVCAM
Digital Assets - Option 1
- Format: .AVI/.MOV (Animation or Uncompressed Code)
- Resolution: 640x480 Minimum Quality Accepted
Digital Assets - Option 2
- Format: MPEG-2: 5-10Mbit
- Resolution: 640x480 Minimum Quality Accepted
- FPS: 30
- Audio: 224kbps MP2 audio sampled at 48kHz stereo
- Supported: Sony:IMX 4:2:2, MXF D-10, VSR2000HD, SeaChange, Pinnacle MediaStream, Omneon, Quantel Clipnet, Leitch and Grass Valley.
COMPANION AD UNIT (COAD):
Each Video Ad stream is accompanied by a 300x250 ad unit that will simultaneously serve alongside the video.
File Size:
3rd Party Served Initial max filesize: 39K (initial load)
3rd Party Served Additional max filesize: 961K (subsequent polite stream)
Site Served max filesize: 39k
*NOTE: If site served, the client must provide:
- A clickthrough URL or click command/click tracking tag
- A .jpg/.gif backup, max filesize: 39k. MTV.com will implement a plug-in sniffer script; users without the Flash plug-in will be served the advertiser provided .jpg/.gif alternate.
Companion Ad Unit Executions Must:
- Not expand
- Not have auto initiated audio. Any sound must be user inititiated by click - not mouse over
- Open a new browser window upon user clickthrough
ClickTag Functions for site served Flash files (.swf)
Add an invisible button making the entire area of the banners clickable. Attach the following object action to the button:
Flash < 8 ActionScript 2.0
on (release) {
getURL (clickTag, "_blank");
}
Flash 9 ActionScript 3.0
on (release) {
getURL (_level0.clickTag, "_blank");
}
This will embed the clickTag variable in the .FLA file. This allows the click-through URL to be modified at any time during a campaign, as opposed to hard-coding the click command in the .swf file. Target="_blank" is required in the "Basic actions" to make sure user click through opens a new window.
NOTE: The implementation is different for each version of Flash, please refer to Adobe documentation for specific instructions and syntax for using the clickTag variable and the getURL action.
http://www.adobe.com/resources/richmedia/tracking
http://www.adobe.com/resources/richmedia/tracking/adserving_guide
http://www.adobe.com/resources/richmedia/tracking/designers_guide
Audio:
All audio must be user initiated by click.
All audio enabled ads must have prominently displayed audio controls (mute/unmute)
Must be encoded at a maximum volume of -12db
Video:
Can contain auto-start video.
All video enabled ads must have prominently displayed video controls (play/pause)
*NOTE: Should the Video Ad unit or Companion Ad unit not adhere to the specifications listed above they will need to be revised.
Click here to view an example
Click here for downloadable spec .pdf or .xls
MTVN RESERVES THE RIGHT TO REFUSE ANY RICH MEDIA ADVERTISING WITHOUT EXPLANATION, AND TO MODIFY AND/OR APPEND THESE GUIDELINES WITHOUT ADVANCE NOTICE
