EXPANDABLE AD UNIT SPECFICIATIONS
| Ad Product |
Initial Dimensions |
Max. Expansion |
Expansion Direction |
Z-index |
Wmode |
| Banner |
728 x 90 |
728 x 400 |
Downward |
500 - 5000 |
Transparent |
| Skyscraper |
160 x 600 |
400 x 600 |
Leftward |
< 500 |
Transparent |
| Rectangle |
300 x 250 |
500 x 400 |
Leftward-Downward |
< 500 |
Transparent |
File Size:
Initial max filesize: 39K (initial load)
Additional max filesize: 961K (subsequent polite stream)
Lead Time:
5 Business Days
Format:
All Expandable Ad units MUST be built and served by an approved Rich Media vendor. See preferred Rich Media Partners.
Expandable Executions Must:
- Not auto-expand - expansion can occur only on user inititiated click or rollover/mouse-over
- Retract upon rolloff/mouse-off event - unless the user explicitly interacts with the already expanded ad, by clicking on it
- In all cases, include a close button with an "X" graphic and the word "CLOSE" promiently displayed that retracts the ad at a height/width of no less than 20h x 30w
- Not have auto initiated audio. Any sound must be user inititiated by click - not mouse over
- 300x250 & 160x600 must not expand over our navigation bar and its drop down menu, nor site content at anytime
- 728x90 must not expand under our navigation bar, nor site content at any time
- Open a new browser window upon user clickthrough
Audio:
All audio must be user initiated by click.
All audio enabled ads must have prominently displayed audio controls (mute/unmute)
Must be encoded at a maximum volume of -12db
Video:
Can contain auto-start video, in either it's initial or expanded state.
All video enabled ads must have prominently displayed video controls (play/pause)
*NOTE: If the expandable ad unit does not adhere to the specifications listed above it will need to be revised.
DELIVERY SPECIFICATIONS:
Restrictions:
Expandable ad units cannot run on the following:
- Homepage
- Video Pages
- Arcade Game Play Pages
- On the same page as another expandable ad (for example, you cannot roadblock a page with two expandable ads)
- All pages of tentpole sections
MTVN RESERVES THE RIGHT TO REFUSE ANY RICH MEDIA ADVERTISING WITHOUT EXPLANATION, AND TO MODIFY AND/OR APPEND THESE GUIDELINES WITHOUT ADVANCE NOTICE
