Floater Ad Spec
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FLOATING AD UNIT SPECFICIATIONS

Max Dimensions:
400x400

File Size:
Initial max filesize: 39K (initial load)
Additional filesize: 961K (subsequent polite stream)

Lead Time:
10 Business Days

Format:
All Floating Ad units MUST be built and served by an approved Rich Media vendor. See preferred Rich Media Partners.

Floater Execution Must:

  • Display for no longer than 4 - 8 seconds - subject to site approval based on creative execution. (for example, static floaters will have their max time reduced to the minimum)
  • Open a new browser window upon user clickthrough, redirected through mandatory "bumper"
  • Not cover our logo, navigation bar, nor reserved advertiser in-page placements at any time - page positioning subject to site approval
  • Not pause a primary interaction element as specified by the site (for example, search boxes and primary navigation bars)
  • Have a close button with an "X" graphic and the word "CLOSE" promiently displayed in the top right corner of the 400x400 at all times at a height/width of no less than 20h x 30w

Audio:
Audio enabled floating ad units are not allowed.

Video:
Can contain auto-start video within the 400x400 ad area

*NOTE: If the floating ad unit does not adhere to the specifications listed above it will need to be revised.

Click here to view an example

DELIVERY SPECIFICATIONS:
Frequency Capping:
1 per user per day

Restrictions:
Floating ad units cannot run on the following:

  • Home Page
  • Video Pages
  • Entry Form Pages
  • Voting Pages
  • Games Pages
  • All pages of tentpole sections
Special notes:

Please understand that there are some unique requirements when working with Nick.com and NickJr.com:

  • Sites directly linking from Nickelodeon sites need to be COPPA compliant
  • All ad executions running on Nickelodeon need to be COPPA compliant
For more information on the Children's Online Privacy Protection Act please start at:

Federal Trade Commision Gov Site's Children's Online Privacy Protection Act

When communicating with kids, it is important that we clearly differentiate between advertising content and Nickelodeon content, therefore:

  • Non Nickelodeon content placed on our site must be clearly labeled with the word "ad" or "advertisement" plainly visible for the complete duration that the content is visible to users.
  • For some placements this label has been built into our ad serving system (in-page banner ad units, for example), but will need to be manually added to other out of page units.
  • When a user is redirected to advertising content either on or off Nickelodeon, we display a "bumper".

MTVN RESERVES THE RIGHT TO REFUSE ANY RICH MEDIA ADVERTISING WITHOUT EXPLANATION, AND TO MODIFY AND/OR APPEND THESE GUIDELINES WITHOUT ADVANCE NOTICE