Overly Ad Spec Unit
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OVERLAY ENABLED AD UNIT SPECFICIATIONS

Overlay Enabled ad unit executions are available in all in-page banner ad units to include:

728x90, 300x250 and 160x600

File Size:
Initial max filesize: 39K (initial load)
Additional filesize: 961K (subsequent polite stream)

Lead Time:
5 Business Days
Format:
All Overlay Enabled units MUST be built and served by an approved Rich Media vendor. See preferred Rich Media Partners.

Overlay Enabled Ad Unit Execution Must:

  • Display pre-expanding/overlay element for no longer than 5 seconds - subject to site approval based on creative execution.
  • Only be clickable within the in-page unit (728x90, 300x250, 160x600) ad area. Pre-expanding/overlay element cannot be clickable.
  • Open a new browser window upon user clickthrough.
  • Follow expandable ad specifications if the Overlay Enabled ad unit incorporates user initated expansion. Overlay Enabled ad executions can only one to a given page.
  • Not have any pre-expanding/overlay element cover or otherwise obscure our logo, navigation bar (both in its collapsed and expanded states), search bar, nor reserved advertiser in-page placements at any time - subject to site approval based on creative. execution.
  • Not pause a primary interaction element as specified by the site (for example, search boxes and primary navigation bars).
  • Have a close button with an "X" graphic and the word "CLOSE" prominently and persistently displayed in the top right corner of each of the corresponding ad units at all times at a height/width of no less than 20h x 30w.
Audio:
All audio must be user initiated by click.
All audio enabled ads must have prominently displayed audio controls (mute/unmute)
Must be encoded at a maximum volume of -12db

Video:
Can contain auto-initiated video within the specified banner ad dimensions (ie: Video can only occur within the 728x90, 300x250 or 160x600 ad units themselves)
All Video enabled ads must have prominently displayed video controls (play/pause)

*NOTE: If the Overlay Enabled ad units do not adhere to the specifications listed above it will need to be revised.

DELIVERY SPECIFICATIONS:

Frequency Capping:
*NOTEPre-expanding/overlay functionality MUST be capped at 1 per user per day. Thereafter the Overlay Enabled banners can still serve but without pre-expansion/overlay functionality unless user initiated by rollover. This functionality MUST be applied on the Creative Agency or Rich Media Vendor side and cannot be controlled by MTVN Digital Ad Ops.

Restrictions:
Overlay Enabled ad units cannot run on the following without the express approval of site demonstrated by test ads on our site:

  • Homepage
  • Video Pages
  • Entry Form Pages
  • Voting Pages
  • All Tentpole Pages

MTVN RESERVES THE RIGHT TO REFUSE ANY RICH MEDIA ADVERTISING WITHOUT EXPLANATION, AND TO MODIFY AND/OR APPEND THESE GUIDELINES WITHOUT ADVANCE NOTICE