Floating Ads
Floating ads engage users to interact with the creative. It is a highly effective vehicle that can dramatically increase click through ratios. Moreover, floating ads may resolve into banner and skyscraper ad proudcts. This is called a "Leave Behind".
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Expandable Ads
Expandable ads makes a huge impression. When a user rolls over an expandable ad banner the unit expands, creating an increased canvas to deliver a more effective message. This unit can expand to in various directions, however, there are size restrictions and limitations.
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InBanner Video
Inbanner Video refers to streaming video content which occurs within an in page unit (728x90, 300x250 and 160x600). These units can serve to reinforce your message in interactive and engaging rich media and video.
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Tandem Banner Ads
Tandem ad units also known as "synched" or "talking" banners work in concert to create a unified branded experience by utilizing all availale inventory on a given page. These rich media executions can be built with temporary overlay functionality between the tandem ad units to further capture audience attention and.illustrate an advertisers' message outside of the phyical real estate available from our standard page level ad units.
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Overlay Enabled Ads
Overlay enabled ad units are available on our IAB standard size page level ad units. These rich media executions work to draw the user into an advertiser's message by momentarily overlaying our page content for with graphic and transparent design elements, increasing impact and recall.
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Ad Effectiveness Surveys
To gauge the success of online campaigns using specific indicators of advertising effectiveness such as advertising recall, brand awareness, brand image and future intent by running studies parallel to the ad booking ("in-flight").
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