STANDARD STREAMING VIDEO AD
SPECIFICATIONS
| Specification List |
Streaming
Video |
Companion Ad
Unit |
| Video Duration |
:15/:30 |
N/A |
| Display Dimension |
640x480 |
88x31 & 180x150 |
| Encoded Resolution |
Minimum 640x480 |
N/A |
| Framerate |
30fps |
N/A |
| Format |
.FLV |
JPG, GIF,.PNG - static image
only |
| Clickable |
Yes |
Yes |
|
Tracking &
Serving |
| 3rd Party
Trackable |
Yes - clicks tracked via coad |
Yes - if 3rd party served |
| 3rd Party Servable |
Yes - via redirect url to .flv |
Yes |
| 3rd Party Max
Filesize |
N/A |
39K |
| Site Served Max
Filesize |
N/A |
39k |
Lead Time:
10 Business Days
Assets Requested:
Physical Assets:
- Digital Beta
- Beta SP Tape
- 3/4 Inch
- VHS
- Cassette
- MiniDV/DVCAM
Digital Assets - Option 1
- Format: .AVI/.MOV (Animation or Uncompressed Code)
- Resolution: 640x480 Minimum Quality Accepted
Digital Assets - Option 2
- Format: MPEG-2: 5-10Mbit
- Resolution: 640x480 Minimum Quality Accepted
- FPS: 30
- Audio: 224kbps MP2 audio sampled at 48kHz stereo
- Supported: Sony:IMX 4:2:2, MXF D-10, VSR2000HD, SeaChange,
Pinnacle MediaStream, Omneon, Quantel Clipnet, Leitch and Grass
Valley.
COMPANION AD UNIT (COAD): Each Video Ad
stream is accompanied by either a 88x31 or 180x150 ad unit dependant
upon the page the video serves on that will simultaneously serve
alongside the video.
As such, advertisers will have to provide BOTH an 88x31
and 180x150 to serve as companion ad units across the site.
File Size:
3rd Party Served max filesize: 39K
Site
Served max filesize: 39k
*NOTE: If site served, the client must provide:
- A clickthrough URL or click command/click tracking tag
- A .jpg/.gif backup, max filesize: 39k
Companion Ad
Unit Executions Must:
- Redirect to static image only (jpg, png or gif) if 3rd party
served
- Open a new browser window upon user clickthrough, redirected
through mandatory "bumper"
Audio:
Audio is not supported in the 88x31 or 180x150
COAD
Video:
Video is not supported in the 88x31 or 180x150
COAD
*NOTE: Should the Video Ad unit or Companion Ad units not
adhere to the specifications listed above they will need to be
revised.
Click here to view an example
Click here for
downloadable spec .pdf or .xls
Special notes:
Please understand that there are some unique requirements when
working with Nick.com and NickJr.com:
- Sites directly linking from Nickelodeon sites need to be COPPA
compliant
- All ad executions running on Nickelodeon need to be COPPA
compliant
For more information on the Children's Online
Privacy Protection Act please start at:
Federal Trade Commision Gov Site's Children's
Online Privacy Protection Act
When communicating with kids, it is important that we clearly
differentiate between advertising content and Nickelodeon content,
therefore:
- Non Nickelodeon content placed on our site must be clearly
labeled with the word "ad" or "advertisement" plainly visible for
the complete duration that the content is visible to users.
- For some placements this label has been built into our ad
serving system (in-page banner ad units, for example), but will
need to be manually added to other out of page units.
- When a user is redirected to advertising content either on or
off Nickelodeon, we display a "bumper".
MTVN RESERVES THE RIGHT TO REFUSE ANY RICH MEDIA
ADVERTISING WITHOUT EXPLANATION, AND TO MODIFY AND/OR APPEND THESE
GUIDELINES WITHOUT ADVANCE
NOTICE
