STANDARD ADVERTISING PRODUCTS
Nick.com has a variety of digital advertising products that can be used to increase brand recognition and yield high click through ratios. These products are listed below:

Ad Product

Dimension

Specifications Link

Standard Streaming Video

640x480

Spec

Rectangle

300x250

Spec

Banner

728x90

Spec

Skyscraper

160x600

Spec

Mobile Banner

300x50, 216x36, 168x28, 120x20

Spec

Special notes:

Please understand that there are some unique requirements when working with Nick.com and NickJr.com:

  • Sites directly linking from Nickelodeon sites need to be COPPA compliant
  • All ad executions running on Nickelodeon need to be COPPA compliant
For more information on the Children's Online Privacy Protection Act please start at:

Federal Trade Commision Gov Site's Children's Online Privacy Protection Act

When communicating with kids, it is important that we clearly differentiate between advertising content and Nickelodeon content, therefore:

  • Non Nickelodeon content placed on our site must be clearly labeled with the word "ad" or "advertisement" plainly visible for the complete duration that the content is visible to users.
  • For some placements this label has been built into our ad serving system (in-page banner ad units, for example), but will need to be manually added to other out of page units.
  • When a user is redirected to advertising content either on or off Nickelodeon, we display a "bumper".