Expandable Ad Units
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<- Rich Media Formats
<-To Kids & Family

EXPANDABLE AD UNIT SPECFICIATIONS

Ad Product Initial Dimensions Max. Expansion Expansion Direction Z-index Wmode
Banner 728 x 90 728 x 400 Downward < 2500 Transparent
Skyscraper 160 x 600 400 x 600 Leftward < 2500 Transparent
Rectangle 300 x 250 500 x 400 Leftward-Downward < 2500 Transparent

File Size:
Initial max filesize: 39K (initial load)
Additional max filesize: 961K (subsequent polite stream)

Lead Time:
5 Business Days

Format:
All Expandable Ad units MUST be built and served by an approved Rich Media vendor. See preferred Rich Media Partners.

Expandable Executions Must:

  • Not auto-expand - expansion can occur only on user inititiated click or rollover/mouse-over
  • Retract upon rolloff/mouse-off event - unless the user explicitly interacts with the already expanded ad, by clicking on it
  • In all cases, include a close button with an "X" graphic and the word "CLOSE" promiently displayed that retracts the ad at a height/width of no less than 20h x 30w
  • Not have auto initiated audio. Any sound must be user inititiated by click - not mouse over
  • Not expand under our navigation bar, nor site content at any time
  • Open a new browser window upon user clickthrough, redirected through mandatory "bumper"

Audio:
All audio must be user initiated by click.
All audio enabled ads must have prominently displayed audio controls (mute/unmute)
Must be encoded at a maximum volume of -12db

Video:
Can contain auto-start video, in either it's initial or expanded state.
All video enabled ads must have prominently displayed video controls (play/pause)

*NOTE: If the expandable ad unit does not adhere to the specifications listed above it will need to be revised.

Click here to view an example
Click here for downloadable spec .pdf or .xls

DELIVERY SPECIFICATIONS:

Restrictions:
Expandable ad units cannot run on the following:

  • Homepage
  • Video Pages
  • On the same page as another expandable ad (for example, you cannot roadblock a page with two expandable ads)
  • All pages of tentpole sections

Special notes:

Please understand that there are some unique requirements when working with Nick.com and NickJr.com:

  • Sites directly linking from Nickelodeon sites need to be COPPA compliant
  • All ad executions running on Nickelodeon need to be COPPA compliant
For more information on the Children's Online Privacy Protection Act please start at:

Federal Trade Commision Gov Site's Children's Online Privacy Protection Act

When communicating with kids, it is important that we clearly differentiate between advertising content and Nickelodeon content, therefore:

  • Non Nickelodeon content placed on our site must be clearly labeled with the word "ad" or "advertisement" plainly visible for the complete duration that the content is visible to users.
  • For some placements this label has been built into our ad serving system (in-page banner ad units, for example), but will need to be manually added to other out of page units.
  • When a user is redirected to advertising content either on or off Nickelodeon, we display a "bumper".

MTVN RESERVES THE RIGHT TO REFUSE ANY RICH MEDIA ADVERTISING WITHOUT EXPLANATION, AND TO MODIFY AND/OR APPEND THESE GUIDELINES WITHOUT ADVANCE NOTICE