INBANNER VIDEO AD UNIT SPECFICIATIONS

Inbanner Video is available in the following ad products: 728x90, 160x600, 300x250

File Size:
Initial max filesize: 39K (initial load)
Additional max filesize: 961K (subsequent polite stream)

Lead Time:
5 Business Days

Format:
All Inbanner Video Ad units MUST be built and served by an approved Rich Media vendor. See preferred Rich Media Partners.

Inbanner Video Ad Executions Must:

  • Not have auto initiated audio. Any sound must be user inititiated by click - not mouse over
  • Open a new browser window upon user clickthrough, redirected through mandatory "bumper"
*NOTE: If the Inbanner Video ad unit does not adhere to the specifications listed above it will need to be revised.

Audio:
All audio must be user initiated by click.
All audio enabled ads must have prominently displayed audio controls (mute/unmute)
Must be encoded at a maximum volume of -12db

Video:
Can contain auto-start video.
All video enabled ads must have prominently displayed video controls (play/pause)
There are no video loop nor duration limits save for those forced upon the unit due to file size contraints

Click here to view an example
Click here for downloadable spec .pdf or .xls

Special notes:

Please understand that there are some unique requirements when working with Nick.com and NickJr.com:

  • Sites directly linking from Nickelodeon sites need to be COPPA compliant
  • All ad executions running on Nickelodeon need to be COPPA compliant
For more information on the Children's Online Privacy Protection Act please start at:

Federal Trade Commision Gov Site's Children's Online Privacy Protection Act

When communicating with kids, it is important that we clearly differentiate between advertising content and Nickelodeon content, therefore:

  • Non Nickelodeon content placed on our site must be clearly labeled with the word "ad" or "advertisement" plainly visible for the complete duration that the content is visible to users.
  • For some placements this label has been built into our ad serving system (in-page banner ad units, for example), but will need to be manually added to other out of page units.
  • When a user is redirected to advertising content either on or off Nickelodeon, we display a "bumper".

MTVN RESERVES THE RIGHT TO REFUSE ANY RICH MEDIA ADVERTISING WITHOUT EXPLANATION, AND TO MODIFY AND/OR APPEND THESE GUIDELINES WITHOUT ADVANCE NOTICE