The MTVN Bug Interactive Ad (150x50) ad unit will appear in any of the 4 corners of the video player after the content begins. The unit will not pause the underlying video content during the ad’s initial display time. If a user clicks on the Bug unit, it spawns an Interactive ad in the video player, or launches a new browser window to take the user directly to an advertiser’s website. The bug can run for 30 seconds or for the entire duration of the content.
The MTVN Bug Interactive Ad unit is made up of 2 creative assets; Bug, Interactive unit, plus 1 clickable URL destination.
( + ) Bug Interactive Description
(expand section for more detail)
The Bug unit is an initial call-to-action 150x50 banner that in any of the 4 corners of the main video window 10 seconds after the video content begins.
The Interactive Ad unit is an expanded Interactive ad that covers the main video window when a user clicks on the Bug unit. The main content video will be paused when the Interactive Ad unit is visible, and will resume after the Interactive ad is closed by the user. The Interactive ad unit is highly customizable.
Video Content
Bug (lower left)
Interactive Ad
0:00 to 0:10
0:10 to 0:40 or till click
Interactive Ad
Creative Asset Deliverables
Lead time is 10 business days.
The creative asset deliverables for the MTVN Bug Interactive ad unit are as follows:
Bug:
Container size: 300x25 (does not include the “AD” text and Close button)
( + ) Bug Creative
(expand section for more detail)
Asset must be in .swf, .png, .gif or .jpg format. Vector images and fonts are recommended.
When using Flash creative, please use the provided Bug creative template FLA to ensure compatibility.
Dimensions (stage size) of creative should be set to 150x50 pixels.
The frame rate for Flash animations should not exceed 18fps.
Flash animations should be published as Flash 9 and ActionScript 3.0.
Because the ad creative takes approximately 1 second to roll up and become fully visible, animation should be set to start after 1 second. The correct starting frame is labeled in the provided Bug creative template FLA.
Opacity of creative’s background should not exceed 70%. Text and images may be 100% opaque.
Flash animations should not contain any built-in click functionality.
Flash animations should not open any URLs.
Flash animations should not load any external content; all creative should be embedded and published in the resulting .SWF.
A "stop" action should be placed last frame of Flash animations to keep from cycling back to Frame 1.
( + ) Interactive Ad Creative
(expand section for more detail)
The content of this state must be a Flash asset.
Asset must be in .swf format. Vector images and fonts are recommended.
When using Flash creative, please use the provided Maximized creative template FLA to ensure compatibility.
Dimensions stage size) of creative should match the width and height of target video window.
The frame rate for Flash animations should not exceed 18 fps.
Flash animations should be published as Flash 9 and ActionScript 3.0.
Because the ad creative takes approximately 1 second to roll up and become fully visible, animation should be set to start after 1 second. The correct starting frame is labeled in the provided Maximized creative template FLA.
Flash animations should not load any external content; all creative should be embedded and published in the resulting .swf.
Ad unit supports multiple renditions
Renditions are specified in ad unit XML
Ad unit will choose the rendition that is the closest match to the video viewing size.
If targeting multiple players with significantly different video viewing areas, you may want to create several versions of the creative asset to maintain highest quality.
Ad unit will automatically scale the closest rendition to fit the video space if needed.
Creatives will only be scaled downward.
Reporting and Metrics
Detailed metrics and user behavior for each ad unit are tracked internally. Third party tracking is available for the ad unit as a whole.
( + ) Native tracking capabilities for the Bug Interactive Ad
(expand section for more detail)
