The MTVN Bug Video Ad (150x50) ad unit will appear in any of the 4 corners of the video player after the content begins. The unit will not pause the underlying video content during the ad’s initial display time. If a user clicks on the Bug unit, it spawns a long-form video ad in the video player, or launches a new browser window to take the user directly to an advertiser’s website. The bug can run for 30 seconds or for the entire duration of the content.
The MTVN Bug Video Ad unit is made up of 2 creative assets, Bug, Full Length Video, and 1 clickable URL destination.
( + ) Bug Video Description
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The Bug unit is an initial call-to-action 150x50 banner that in any of the 4 corners of the main video window 10 seconds after the video content begins.
The Full Length Video Ad unit (optional) is an expanded video ad that covers the main video window when a user clicks on the Bug or Residual units. The main content video will be paused when the Full Length Video Ad unit is visible, and will resume after the video ad finishes playback or is closed by the user.
Video Content
Bug (lower left)
Full Length Video Ad
0:00 to 0:10
0:10 to 0:40 or till click
Full length video ad
Creative Asset Deliverables
Lead time is 10 business days.
The creative asset deliverables for the MTVN Lower 3rd video ad unit are as follows:
Bug:
Container size: 300x25 (does not include the “AD” text and Close button)
See Creative Specifications and Guidelines below for format and encoding information
( + ) Bug Creative
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Asset must be in .swf, .png, .gif or .jpg format. Vector images and fonts are recommended.
When using Flash creative, please use the provided Bug creative template FLA to ensure compatibility.
Dimensions (stage size) of creative should be set to 150x50 pixels.
The frame rate for Flash animations should not exceed 18fps.
Flash animations should be published as Flash 9 and ActionScript 3.0.
Because the ad creative takes approximately 1 second to roll up and become fully visible, animation should be set to start after 1 second. The correct starting frame is labeled in the provided Bug creative template FLA.
Opacity of creative’s background should not exceed 70%. Text and images may be 100% opaque.
Flash animations should not contain any built-in click functionality.
Flash animations should not open any URLs.
Flash animations should not load any external content; all creative should be embedded and published in the resulting .SWF.
A "stop" action should be placed last frame of Flash animations to keep from cycling back to Frame 1.
( + ) Full Length Video Ad Creative
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All standard definition deliverables must be adjusted for use within NTSC color space. The 4:3 aspect ratio along with action safe and title safe areas need to be considered at all stages of production.
To ensure that your video levels are broadcast safe, you will need to use a waveform monitor and a vectorscope. A waveform monitor measures brightness or luminance and a vectorscope measures color or chrominance.
Chrominance and Luminance are expected to be within NTSC legal limits:
Luminance levels should not exceed 100 IRE units.
Chrominance levels should not exceed 100 IRE units in bars and 110 IRE units in program.
Setup/Black level should not exceed 0 IRE units (digital) or 7.5 IRE units (Analog)
File naming conventions – Filenames should contain no spaces, underscores "_" only.
Audio – Audio acquisition and mixing should utilize 24 bit 48khz PCM audio files. General consideration for Audio: In program audio should average -15dBfs and not exceed -9dBfs. Program audio should be delivered without static, dropouts, distortion, heavy dynamic compression or heavy limiting.
High Definition Technical Specs:
All high definition deliverables must be adjusted so that chrominance and luminance levels fall within legal limits.
Luminance levels should not exceed 100 IRE units.
Chrominance levels should not exceed 100 IRE units in bars and 120 IRE units in program.
Setup/Black level should not exceed 0 IRE units.
File naming conventions – Filenames should contain no spaces, underscores "_" only.
Audio – Audio acquisition and mixing should utilize 24 bit 48khz PCM audio files. General consideration for Audio: In program audio should average -15dBfs and not exceed -9dBfs. Program audio should be delivered without static, dropouts, distortion, heavy dynamic compression or heavy limiting.
Reporting and Metrics
Detailed metrics and user behavior for each ad unit are tracked internally. Third party tracking is available for the ad unit as a whole.
( + ) Native tracking capabilities for the Bug Video Ad
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Bug Impressions
Bug Clicks
Bug CTR
Bug Closes
Bug Close Rate
Viewed at least 50% of Full Length Video Ad %
Viewed 100% of Full Length Video Ad %
CTR on Full Length Video Ad
eCTR from Bug /Residual Impressions to Full Length Video Ad Click
