MTV Networks Online Advertising Specs

MTVN Call To Action Pre-roll

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Overview

The MTVN Call To Action Pre-roll ad unit is a 5 to 30 second video pre-roll that pauses the playback of the main content. The interactive layer can consist of any Flash-based animation and will overlay the video asset. Playback of the main video resumes once the ad video or Flash animation (whichever is longer) finishes playing or when the user manually closes the ad.

The MTVN Call To Action Pre-roll ad unit is made up of 2 creative assets, Interactive Call To Action overlay, Pre-roll, and 1 clickable URL destination.

( + ) Call To Action Pre-roll Description
(expand section for more detail)

1) Pre-roll	2) Interactive Call To Action Overlay
0:00 to 0:10	0:10 to 0:40 or till click

3) Pre-roll ends, content begins
0:30 - end

Creative Asset Deliverables
Lead time is 10 business days.
The creative asset deliverables for the MTVN Call To Action Pre-roll ad unit are as follows:

Interactive Call To Action Overlay:
Bug

File Types: swf

Flash 9 & AS3 only

25 Frames Per Second (max)

Max File Size: 100k

Audio: No sound

[Call To Action creative template .fla]

Pre-roll:
Bugvid

Container size: Same as video player stage

Max duration:30 seconds

See Creative Specifications and Guidelines below for format and encoding information

( + ) Call To Action Overlay asset
(expand section for more detail)

Asset must be in .swf format.
Please use the provided creative template FLA to ensure compatibility.
Flash ad creatives used for this ad unit must be developed in ActionScript 3.0.
Stage size of creative should match target video player size.
Stage scale mode should be set to NO_SCALE.

import flash.display.StageScaleMode;
if(stage == null)
addEventListener(Event.ADDED_TO_STAGE, handleStageReady);
else
handleStageReady();
private function handleStageReady(event:Event = null):void
{ stage.scaleMode = StageScaleMode.NO_SCALE; }
Duration of animation should be approximately the same duration as the video asset, which is between 15 and 30 seconds
Frame rate should be set to 18 fps.
When using this layer in conjunction with video layer, graphics should be semi-transparent so that the video will be visible underneath.
When using this layer in conjunction with video layer, any interactivity desired must be programmed in this layer.
Links to external URLs should be opened in a separate browser window.
External content should not be dynamically loaded. All creative assets needed for this layer should be embedded in the published .swf file.
At the end of the animation, the following broadcast message must be issued to tell the ad unit that the animation is complete. This code sample will typically be placed in the last frame of the animation:

dispatchEvent(new Event ("swf_done"));
For the above code to work, you must import the proper Flash event libraries.

import flash.events.Event;
import flash.events.EventDispatcher;

( + ) Pre-roll Video Ad Creative
(expand section for more detail)

Tape-Based Delivery:

NTSC Standard Definition:

Tape Format - Digital Betacam
Frame Size - 720x486
Frame Rate - 29.97fps drop frame
Color Sampling - 4:2:2
Audio - Channels 1 and 2 Stereo L-R Mix

High Definition:

Tape Format - HDCAM-SR or HD-CAM
Frame Size - 1920x1080
Frame Rate - 1080PsF: 23.98, 24, 29.97 and 30fps
Color Sampling - 4:2:2
Audio - Channels 1 and 2 Stereo L-R Mix

File-Based Delivery

NTSC Standard Definition:

Frame Size - 720x486 (interlaced, non-square pixels)
or
Frame Size - 640x480 (progressive scan, square pixels)
Frame Rate - 29.97, 24 or 23.98 (23.976)fps
Color Sampling - 4:2:2
Audio - Channels 1 and 2 Stereo L-R Mix
File Format:

Quicktime - .mov

Video CODECs:

Apple 10-bit Uncompressed
Apple 8-bit Uncompressed
Apple Animation CODEC @ 100% Quality and Millions of Colors +
Apple ProRes422 (HQ)
Apple ProRes422
Cineform
D10/IMX50/MPEG-IMX525/60 (50Mbps)
DVCPro50/DV50
Avid 1:1x

Audio CODECs:

PCM Uncompressed 16 or 24 bit @48khz Stereo

High Definition:

Frame Size - 1920x1080 (progressive scan, square pixels)
Or
Frame Size - 1280x720 (progressive scan, square pixels)
Frame Rate – 60, 59.94, 30, 29.97, 24 or 23.98 (23.976)fps
Color Sampling - 4:2:2
Audio - Channels 1 and 2 Stereo L-R Mix
File Format:

QuickTime .mov

Video CODECs:

Apple ProRes422 (HQ)
Apple ProRes422
Cineform HD
DVCPROHD
AVID DNxHD

Audio CODECs:

PCM Uncompressed 16 or 24 bit @48khz Stereo

Standard Definition Technical Specs:

All standard definition deliverables must be adjusted for use within NTSC color space. The 4:3 aspect ratio along with action safe and title safe areas need to be considered at all stages of production.
To ensure that your video levels are broadcast safe, you will need to use a waveform monitor and a vectorscope. A waveform monitor measures brightness or luminance and a vectorscope measures color or chrominance.
Chrominance and Luminance are expected to be within NTSC legal limits:
Luminance levels should not exceed 100 IRE units.
Chrominance levels should not exceed 100 IRE units in bars and 110 IRE units in program.
Setup/Black level should not exceed 0 IRE units (digital) or 7.5 IRE units (Analog)
File naming conventions – Filenames should contain no spaces, underscores "_" only.
Audio – Audio acquisition and mixing should utilize 24 bit 48khz PCM audio files. General consideration for Audio: In program audio should average -15dBfs and not exceed -9dBfs. Program audio should be delivered without static, dropouts, distortion, heavy dynamic compression or heavy limiting.

High Definition Technical Specs:

All high definition deliverables must be adjusted so that chrominance and luminance levels fall within legal limits.
Luminance levels should not exceed 100 IRE units.
Chrominance levels should not exceed 100 IRE units in bars and 120 IRE units in program.
Setup/Black level should not exceed 0 IRE units.
File naming conventions – Filenames should contain no spaces, underscores "_" only.
Audio – Audio acquisition and mixing should utilize 24 bit 48khz PCM audio files. General consideration for Audio: In program audio should average -15dBfs and not exceed -9dBfs. Program audio should be delivered without static, dropouts, distortion, heavy dynamic compression or heavy limiting.

Reporting and Metrics
Detailed metrics and user behavior for each ad unit are tracked internally. Third party tracking is available for the ad unit as a whole.

( + ) Native tracking capabilities for the Call To Action Pre-roll
(expand section for more detail)