The MTVN Lower 3rd Interactive Ad (300x50) ad unit appears in the bottom of the video player after video content begins. The unit does not pause the underlying video content during the ad’s initial display time. If a user clicks on the Lower 3rd unit, it spawns an Interactive ad in the video player, or launches a new browser window to take the user directly to an advertiser’s website. If the user does not click the Lower 3rd unit, it collapses into a smaller Residual unit (300x25). Clicking on the Residual unit also spawns the same Interactive ad or links directly to an advertiser’s website.
The MTVN Lower 3rd Interactive Ad unit is made up of 3 creative assets, Lower 3rd, Residual, Interactive unit, and 1 clickable URL destination.
( + ) Lower 3rd Interactive Ad Description
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The Lower 3rd unit is an initial call-to-action 300x50 banner that appears in the bottom portion of the main video window 10 seconds after the video content begins.
The Residual unit (optional) is a secondary call-to-action 300x25 banner that appears if the user does not click on the Lower 3rd after a configurable time delay. This can be text or a small graphic, each having the same click effect as the Lower 3rd. This unit is essentially a less-intrusive way to give users access to the ad after the initial Lower 3rd unit.
The Interactive Ad unit (optional) is an expanded Interactive ad that covers the main video window when a user clicks on the Lower 3rd or Residual units. The main content video will be paused when the Interactive Ad unit is visible, and will resume after the Interactive ad is closed by the user. The Interactive ad unit is highly customizable.
1) Video Content
2) Lower 3rd
0:00 to 0:10
0:10 to 0:20 or till click
3) Residual
4) Interactive Ad
0:20 till click
untimed Interactive ad
Creative Asset Deliverables
Lead time is 10 business days.
The creative asset deliverables for the MTVN Lower 3rd Interactive ad unit are as follows:
Lower 3rd:
Container size: 300x50 (does not include the “AD” text and Close button)
( + ) Lower 3rd Creative
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Asset must be in .swf, .png, .gif or .jpg format. Vector images and fonts are recommended.
When using Flash creative, please use the provided Lower 3rd creative template FLA to ensure compatibility.
Dimensions (stage size) of creative should be set to 300x50 pixels.
The frame rate for Flash animations should not exceed 18fps.
Flash animations should be published as Flash 9 and ActionScript 3.0.
Because the ad creative takes approximately 1 second to roll up and become fully visible, animation should be set to start after 1 second. The correct starting frame is labeled in the provided Lower 3rd creative template FLA.
Opacity of creative’s background should not exceed 70%. Text and images may be 100% opaque.
Flash animations should not contain any built-in click functionality.
Flash animations should not open any URLs.
Flash animations should not load any external content; all creative should be embedded and published in the resulting .SWF.
A "stop" action should be placed last frame of Flash animations to keep from cycling back to Frame 1.
( + ) Residual Creative
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The content of this state can be plain text OR an Flash/image asset
If using an Flash/image asset
Asset must be in .swf, .png, .gif or .jpg format. Vector images and fonts are recommended.
When using Flash creative, please use the provided Residual creative template FLA to ensure compatibility.
Dimensions (stage size) of creative should be set to 300x25 pixels.
The frame rate for Flash animations should not exceed 18fps.
Flash animations should be published as Flash 9 and ActionScript 3.0.
Because the ad creative takes approximately 1 second to roll up and become fully visible, animation should be set to start after 1 second. The correct starting frame is labeled in the provided Residual creative template FLA.
Opacity of creative’s background should not exceed 70%. Text and images may be 100% opaque.
Flash animations should not contain any built-in click functionality.
Flash animations should not open any URLs.
Flash animations should not load any external content; all creative should be embedded and published in the resulting .SWF.
A "stop" action should be placed last frame of Flash animations to keep from cycling back to Frame 1.
If using text
The number of characters should not exceed 40 alpha-numeric letters including punctuation and spaces.
Exact spelling, case, and spacing should be specified.
Deliver text in as a separate text file.
( + ) Interactive Ad Creative
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The content of this state must be a Flash asset.
Asset must be in .swf format. Vector images and fonts are recommended.
When using Flash creative, please use the provided Maximized creative template FLA to ensure compatibility.
Dimensions stage size) of creative should match the width and height of target video window.
The frame rate for Flash animations should not exceed 18 fps.
Flash animations should be published as Flash 9 and ActionScript 3.0.
Because the ad creative takes approximately 1 second to roll up and become fully visible, animation should be set to start after 1 second. The correct starting frame is labeled in the provided Maximized creative template FLA.
Flash animations should not load any external content; all creative should be embedded and published in the resulting .swf.
Ad unit supports multiple renditions
Renditions are specified in ad unit XML
Ad unit will choose the rendition that is the closest match to the video viewing size.
If targeting multiple players with significantly different video viewing areas, you may want to create several versions of the creative asset to maintain highest quality.
Ad unit will automatically scale the closest rendition to fit the video space if needed.
Creatives will only be scaled downward.
Reporting and Metrics
Detailed metrics and user behavior for each ad unit are tracked internally. Third party tracking is available for the ad unit as a whole.
( + ) Native tracking capabilities for the Lower 3rd Interactive Ad
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