The MTVN Short Pre-roll with Lower 3rd ad unit is a 5 to 10 second video pre-roll or animated slate that is followed later in time by a Lower 3rd ad unit (300x50). If a user clicks on the Lower 3rd unit, it spawns a long-form video ad in the video player, or launches a new browser window to take the user directly to an advertiser’s website. If the user does not click the Lower 3rd unit, it collapses into a smaller Residual unit (300x25). Clicking on the Residual unit also spawns the same full length video ad or links directly to an advertiser’s website.
The MTVN Short Pre-roll with Lower 3rd video ad unit is made up of 4 creative assets, Short Pre-roll, Lower 3rd, Residual, Full Length Video, and 1 clickable URL destination.
( + ) Short Pre-roll with Lower 3rd Description
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The Short Pre-roll is a linear video ad unit or animated slate that precedes the playback of video content.
The Lower 3rd unit is an initial call-to-action 300x50 banner that appears in the bottom portion of the main video window 10 seconds after the video content begins.
The Residual unit (optional) is a secondary call-to-action 300x25 banner that appears if the user does not click on the Lower 3rd after a configurable time delay. This can be text or a small graphic, each having the same click effect as the Lower 3rd. This unit is essentially a less-intrusive way to give users access to the ad after the initial Lower 3rd unit.
The Full Length Video Ad unit (optional) is an expanded video ad that covers the main video window when a user clicks on the Lower 3rd or Residual units. The main content video will be paused when the Full Length Video Ad unit is visible, and will resume after the video ad finishes playback or is closed by the user.
1) Short Pre-roll
2) Video Content
3) Lower 3rd
0:00 to 0:10
0:10 to 0:20
0:20 to 0:30 or till click
4) Residual
5) Full Length Video Ad
0:30 till click
Full length video ad
Creative Asset Deliverables
Lead time is 10 business days.
The creative asset deliverables for the MTVN Lower 3rd video ad unit are as follows:
Short Pre-roll:
Container size: Same as video player stage
Max duration: 10 seconds
See Creative Specifications and Guidelines below for format and encoding information.
Lower 3rd:
Container size: 300x50 (does not include the “AD” text and Close button)
See Creative Specifications and Guidelines below for format and encoding information
( + ) Lower 3rd Creative
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Asset must be in .swf, .png, .gif or .jpg format. Vector images and fonts are recommended.
When using Flash creative, please use the provided Lower 3rd creative template FLA to ensure compatibility.
Dimensions (stage size) of creative should be set to 300x50 pixels.
The frame rate for Flash animations should not exceed 18fps.
Flash animations should be published as Flash 9 and ActionScript 3.0.
Because the ad creative takes approximately 1 second to roll up and become fully visible, animation should be set to start after 1 second. The
correct starting frame is labeled in the provided Lower 3rd creative template FLA.
Opacity of creative’s background should not exceed 70%. Text and images may be 100% opaque.
Flash animations should not contain any built-in click functionality.
Flash animations should not open any URLs.
Flash animations should not load any external content; all creative should be embedded and published in the resulting .SWF.
A "stop" action should be placed last frame of Flash animations to keep from cycling back to Frame 1.
( + ) Residual Creative
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The content of this state can be plain text OR an Flash/image asset
If using an Flash/image asset
Asset must be in .swf, .png, .gif or .jpg format. Vector images and fonts are recommended.
When using Flash creative, please use the provided Residual creative template FLA to ensure compatibility.
Dimensions (stage size) of creative should be set to 300x25 pixels.
The frame rate for Flash animations should not exceed 18fps.
Flash animations should be published as Flash 9 and ActionScript 3.0.
Because the ad creative takes approximately 1 second to roll up and become fully visible, animation should be set to start after 1 second. The
correct starting frame is labeled in the provided Residual creative template FLA.
Opacity of creative’s background should not exceed 70%. Text and images may be 100% opaque.
Flash animations should not contain any built-in click functionality.
Flash animations should not open any URLs.
Flash animations should not load any external content; all creative should be embedded and published in the resulting .SWF.
A "stop" action should be placed last frame of Flash animations to keep from cycling back to Frame 1.
If using text
The number of characters should not exceed 40 alpha-numeric letters including punctuation and spaces.
Exact spelling, case, and spacing should be specified.
Deliver text in as a separate text file.
( + ) Short Pre-roll and Full Length Video Ad Creative
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All standard definition deliverables must be adjusted for use within
NTSC color space. The 4:3 aspect ratio along with action safe and title
safe areas need to be considered at all stages of production.
To ensure that your video levels are broadcast safe, you will need to
use a waveform monitor and a vectorscope. A waveform monitor measures
brightness or luminance and a vectorscope measures color or chrominance.
Chrominance and Luminance are expected to be within NTSC legal limits:
Luminance levels should not exceed 100 IRE units.
Chrominance levels should not exceed 100 IRE units in bars and 110 IRE
units in program.
Setup/Black level should not exceed 0 IRE units (digital) or 7.5 IRE
units (Analog)
File naming conventions – Filenames should
contain no spaces, underscores "_" only.
Audio – Audio acquisition and mixing should utilize
24 bit 48khz PCM audio files. General consideration for Audio: In program
audio should average -15dBfs and not exceed -9dBfs. Program audio should
be delivered without static, dropouts, distortion, heavy dynamic
compression or heavy limiting.
High Definition Technical Specs:
All high definition deliverables must be adjusted so that chrominance
and luminance levels fall within legal limits.
Luminance levels should not exceed 100 IRE units.
Chrominance levels should not exceed 100 IRE units in bars and 120 IRE
units in program.
Setup/Black level should not exceed 0 IRE units.
File naming conventions – Filenames should contain no
spaces, underscores "_" only.
Audio – Audio acquisition and mixing should utilize
24 bit 48khz PCM audio files. General consideration for Audio: In program
audio should average -15dBfs and not exceed -9dBfs. Program audio should
be delivered without static, dropouts, distortion, heavy dynamic
compression or heavy limiting.
Reporting and Metrics
Detailed metrics and user behavior for each ad unit are tracked internally. Third party tracking is available for the ad unit as a whole.
( + ) Native tracking capabilities for the Short Pre-roll with Lower 3rd
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Pre-Roll Impressions
Viewed at least 50% of Pre-Roll Impressions
% Viewed at least 50% of Pre-Roll
Viewed 100% of Pre-Roll Impressions
% Viewed 100% of Pre-Roll Impressions
Pre-Roll Clicks
CTR for Pre-Roll
Lower 3rd Impressions
Lower 3rd Clicks
Lower 3rd CTR
Lower 3rd Closes
Lower 3rd Close Rate
Residual Impressions
Residual Clicks
Residual CTR
Residual Closes
Residual Close Rate
Lower 3rd + Residual State Clicks Total
Lower 3rd + Residual CTR
Total Lower 3rd + Residual Closes
Total Lower 3rd + Residual Close Rate
Viewed at least 50% of Full Length Video Ad %
Viewed 100% of Full Length Video Ad %
CTR on Full Length Video Ad
eCTR from Lower 3rd /Residual Impressions to Full Length Video Ad Click
