engage users to interact with the creative. It is a highly effective
vehicle that can dramatically increase click through ratios.
Moreover, floating ads may resolve into banner and skyscraper ad
proudcts. This is called a "Leave Behind".
Expandable ads makes a huge
impression. When a user rolls over an expandable ad banner the unit
expands, creating an increased canvas to deliver a more effective
message. This unit can expand to in various directions, however,
there are size restrictions and limitations.
Inbanner Video refers to streaming
video content which occurs within an in page unit (728x90, 300x250
and 160x600). These units can serve to reinforce your message in
interactive and engaging rich media and video.
Ad Effectiveness Surveys
To gauge the success of
online campaigns using specific indicators of advertising
effectiveness such as advertising recall, brand awareness, brand
image and future intent by running studies parallel to the ad